There are many writers (and readers) who cannot bear the articles turned into enumerations and, before you abruptly abandon the reading of the present, capital smart city want to show you how they can become useful.
We are not going to ignore the attractiveness or the large number of lists that travel the network of the type “12 celebrities that you would not recognize today” or “6 reasons why being the middle brother is a guarantee of success”.
Human psychological behaviors haven’t changed much after all, and it’s an aspect that savvy marketers don’t overlook.
One of them is that, for some reason, we are somewhat mesmerized by the numbers. When we see a number in a headline, part of our brain is activated and we are more likely to inquire into that article.
Does this mean that an article reaches more readers depending on whether or not it contains a number in the headline? No. A number is a good resource to attract attention, but it should not discredit a solid writing strategy, a good content job or an effective promotion .
Granted, many people start reading because of the “power” of the number, but it’s not the right place to start as writers.
1. Don’t start with a numbered list
If you have been commissioned with a listed item, don’t just open a Word document and list ten rows that you will fill out. It is the easiest and fastest, but it is not the right thing to do.
The first thing is to find that seed that will give you the impulse to investigate, that question that needs an answer, that point that piques your curiosity. And this key is only in your audience.
In addition, some of the best lists have emerged from the reorganization of texts with elaborate and informative content.
2. Understand what is the problem you are solving
Yes, there may be problems that do not shine because they are too entertaining. This is where your great work as a copywriter is put to the test! In that ability to understand the anxieties that stir your audience , their fears, concerns, their needs to know and what they are not willing to lose.
Each audience has specific needs. A good tip is to write down all those concerns that worry your readers and, from there, prepare articles listed, when it makes sense, or using another method of persuasion that you apprehend.
3. What makes it fascinating?
The cornerstone of good content is usefulness, but usefulness without interest is already covered by Wikipedia . In the same way that a boring article, however interesting it may be, is not successful.
Nor is it worth writing magnificent headlines heading boring or mediocre content, the only thing that you will achieve with this “great” strategy is that the audience is trained faster to avoid your website.
A good content writer does not stop with the inherently interesting problem, but focuses on the angles, looking for fascinating elements. A good writer is capable of elevating content from “moderately useful” to “must-read” , and it is the narration or storytelling that will make your writing unforgettable.
This is where the art of the poet comes in, his ability to play with language and fascinate the audience.
4. What is the strategic objective?
Creating content just to get traffic and make advertisers happy is the worst way to make your page live.
Content marketing has changed the rules of the game. It is not just about attracting looks, but exists to support a business in the sense of attracting new perspectives, educating and nurturing these looks before they are ready to buy .
There is content to build customer loyalty and content to educate prospects regarding the reasons why you are the best option to solve their problems.
It is not about launching content “to see what happens”, but about understanding your content strategy and why you are writing what you are writing.
5. Make it digestible
At this point, it is necessary to structure the writing in a way that is pleasant to consume, and this happens by avoiding long paragraphs of text, tiny typography or low-quality audiovisual material.
A good presentation does not save a mediocre content, but it does make reading a well-prepared text enjoyable.
6. Promotion does matter
Develop a network of specialist advertisers on your subject, cultivate your reputation as someone who creates epic material, and remember that nothing sells on its own . Even great content needs a little push.
7. What is the next step for the reader?
The hardest part of content writing is that you are only good as long as your post is .
So if you carefully follow the first six steps and end up with a good audience of fascinated readers who want to know more, don’t forget to have thought carefully about the steps you want these readers to take .